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Vintagepreuneur University Masterclass

A proven step by step SYSTEM to build a profitable BUSINESS selling vintage on Etsy

Plus limited-time bonuses & new features!

Is IT The right timE to start or grow your etsy vintage business?

In these unprecedented and uncertain times, you might be finding that having a profitable Etsy vintage business is more important than ever.

While nobody can say for sure what our immediate and distant future will look like, there are some things that we do know.

As long as the post office is working, our online businesses are uniquely positioned to persevere.

And even if they are interrupted for a time (crossing my fingers it won’t come to that), our industry will be one of the first to start working as normal again.

Even if we can’t go out and source, we can online source.  We can even order our supplies online.

All we REALLY need to survive is a working postal system.

It’s impossible to overlook that many people will have less money to spend for some time.

On the flip side, there will be people who not only have money to spend, but they may really need you.

Your customers will be bored and looking for things to fill their time when they can’t get out to the shops or participate in the same activities they previously enjoyed.  You can be there to meet their needs by being an online business & having (for example):

  • That piece your customer needs to add to their collection
  • The vintage supplies they need to complete the project they are working on
  • The perfect item to complete the look they are going for in their new room re-organization

Even if you are experiencing slower sales now…at some point, we will recover.  You can use this time strategically to be sure you are ready when we do.

VPU Masterclass is here to help you do all of the above if the timing is right for you.

WELCOME, and i’m here to help!


traci hugelmaier AS SEEN ON erank etsy conversations podcast

 

Hi, I’m Traci Hugelmaier, owner of VintagepreneurUniversity.com where I help vintage sellers start, grow & scale their business on Etsy…I also own my own vintage business on Etsy, Rustic Eye…that I’ve had since 2013.

I’m here to help you position your business for this unique time in our lives.

 

 

 

During my first three years on Etsy, I was basically stuck in a rut of trying to figure it out and not knowing what to focus on. And I wasn’t getting very far at all. THREE WHOLE YEARS. That’s a long time out of my 29-ish years lol.

I had no idea what to do first, what to do second, or what to do ninth…to actually see results that would make all my efforts worth it. I needed a road map, a step-by-step plan…but it didn’t even really exist for vintage sellers at the time. So, I just kept trying and failing and tripping and falling…until I found something that finally worked. Rinse, repeat. Rinse, repeat.

My 4th year is when I finally started to figure out some strategies that were working. My business took a huge upward turn…enough so that it was also the year I got up enough courage to quit my 9-5 job.  It was almost the end of my 4th year on Etsy…and also one of the best days of my life- no joke. That year my business revenue grew 229%…thanks to those strategies.

In my 5th year, I tried more things that didn’t work. But I tried even more that did. And when I found something that worked, I doubled-down on that particular strategy hard. In my 5th year, I increased my business revenue by 83%.

Traci Hugelmaier's revenue growth on Etsy 2020

 

In my 6th year, I discovered even more strategies that worked…and tripped and failed some more too- oops…but by focusing on doing more of what was working…I increased my revenue by 39%.

Last year, my 7th year, I ended with a 27% growth in revenue due to the specific strategies I applied…they just may be my favorite strategies yet.  This year, I’ve set my goals high to hit 10,000 sales (I hit 5000 sales in late 2019).  Granted, I set that goal pre-Coronavirus…but so far so good.

I’m 100% not telling you this to “brag”…it’s that I’m so passionate about getting results for myself, of course, but also to share what I’ve learned with other Etsy vintage sellers so they can get similar results!

I created what didn’t exist, to my knowledge…a road map, a step-by-step system…for Etsy vintage sellers. That creation is VintagePreneur University (VPU) Masterclass.

VPU Masterclass is designed to sky-rocket you past that first 3-5 years learning curve that it takes the average vintage seller…if they don’t give up in the process {+ so much more}. So that you can start getting 5th, 6th and 7th-year results without waiting for 5 years…because who has 3-5 years to wait for results!?

Believe me, if I could go back and have a do-over based on what I know now, I would. But we only have our years moving forward and I for sure will be making the best use of those…and in my humble opinion…part of making the best use of my knowledge is by sharing it.

2016 is when I got my snowball rolling uphill {do snowballs roll uphill? lol}…imagine if I had started it rolling 3 years earlier…

Would it surprise you to know…I run my Etsy business working part-time hours?

I don’t list every day {or anywhere near it} & I don’t have 1000’s of listings.  When I built my business, I focused on strategies that would allow me to best GROW and SCALE my business.  

I needed to scale in a way that would allow me to make 10X the sales {& more} without working 10X harder.  Because…there’s only one of me!

I want to help you do the same.  And since I know you don’t have 5 years to do it…I have come up with a step by golden step system to help YOU grow & scale your vintage business on Etsy!

No games, no wasted time.

So YOU can grow & scale your vintage business in a way that gives YOU more time & flexibility for your family. 

That gives YOU more resources to do the things you want to do in life be it to finally quit your 9-5, hire a housekeeper, travel more in retirement, or put your kids through college!

“Traci’s simple suggestions like making sure to accept returns and using bullet points in a listing description helped me make small changes that proved to be really valuable. She’s the best.”

— Elisabeth Snyder, owner of Swedebeths Treasures on Etsy

but Is This For Me, traci?

Well, let’s see…

This course is for you if:

  • You are a new vintage seller on Etsy or haven’t even opened up shop yet
  • You are not a new seller but you are looking for new strategies to next-level your business to be able to grow & scale like never before
  • You want to scale your business in an attainable way that won’t have you burning out before you can reach your goals
  • You don’t want your sole strategy to require listing every day or having 1000’s of listings
  • You want to shave 3-5 years off your learning curve
  • You want to get serious about growing your business so you can finally quit your 9-5, hire a housekeeper, travel more in retirement, or put your kids through college!

This course may not be for you if:

  • You want overnight success and are not willing to put in the necessary work

And obviously, if you have no desire to sell vintage…um this isn’t for you. 😉


What will I learn?

You’ll learn everything that took me from one sale a week my first 3 years, to multiple sales a day selling vintage on Etsy.

Without working 10X harder.

Because, seriously, who has time for that?

It’s not magic, it’s just a proven system that WORKS.  

And it starts from the absolute beginning…walking you through even the basics of opening up your Etsy shop if that is where you are in your journey.

In VPU University, we cover the core principles of the Treasure Pyramid.

Treasure Pyramid diagram

Thoughtful strategies– VPU Masterclass is all about teaching you strategies that are well thought out, tested and work! I include everything that has worked for me personally (in the best possible ways) and leave out everything that didn’t work. I tripped and fell enough for all of us, trust me! 😉

Resellers (vintage) VPU Masterclass is designed specifically for vintage sellers…no adapting strategies made for hand-made sellers to try to get them to work for you (been there, tried that).

Essense of your business– VPU Masterclass teaches you how to tap into the core qualities of your brand & business that will make you uniquely stand out and shine (cha-ching)!

Approach holistically– When you approach your business and all business decisions you make holistically, you will be more resilient to whatever Etsy throws your way…however seemingly scary (I’m looking at you FREE SHIPPING ;))! VPU Masterclass will guide you through how to approach your business in this manner.

Strong foundation– building a strong foundation is so important since everything you do builds on your foundation. Don’t worry though, whether you are brand new (& haven’t even opened up shop yet) or have been on Etsy for a while…VPU Masterclass will help you build or re-build your foundation to set you up for success and help you grow faster!

Unwavering perseverance– Your attitude & ability to persevere is the absolute key to your success. In VPU Masterclass you will be surrounded with the right people and tools to keep you going and keep you from spinning your wheels.

Roll with changes & trends– Learn how to build your business in a way that allows for flexibility when it comes to changes & trends…so when they do happen (and they will) your business can bend without breaking.

Exceptional customer service– Having exceptional customer service is the secret sauce to your business success and the heart of VPU Masterclass. With two entire modules dedicated to customer service, you’ll learn how to wow your customers every single time (in good times and in challenging times) to get those 5 star reviews and get your customers to come back again & again…& again!

Vintagepreneur University Masterclass is everything I wish I had on day 1, to knock the first 3-5 years off my own learning curve and build a successful vintage BUSINESS!

It’s everything I learned selling vintage on Etsy that worked, leaving out all the fluff and all the things that didn’t work {and there were MANY}…so that you can avoid the pitfalls I made and go straight to getting real results.

I WILL WALK YOU THROUGH STEP BY GOLDEN STEP

“Thanks so much for all the time you spent working on my shop with me this morning. I got some really good takeaways that I'm implementing ASAP! You are great at what you do - very knowledgeable, patient, and positive!”

— Emily of Hair Of The Frog Vintage on Etsy

 

what’s inside vintagepreneur university masterclass?

 

  • Step by step digital course that walks you through EVERYTHING to build a successful business selling vintage on Etsy.
  • Immediate + lifetime access & login 24/7 {binge watch Netflix style or go at your own pace}
  • Worksheets, cheat sheets & eBooks.
  • 4 AMAZING bonuses
  • Unlimited support via our private Facebook group for VPU students only
  • 2 limited-time bonuses!
  • New: free access to future boot camps
  • New: pop-up group coaching sessions
  • 30 day risk-free 100% money-back guarantee

Here’s a peek of what you can expect…

Choosing a niche & identifying your avatar
  • Identifying YOUR perfect niche and avatar + where to go from there
  • Why this step is so important + making sure it a good choice for YOU and your business
  • How to make sure your niche will sell
  • Vintage Niche Ideas Worksheet
  • Designing Your Avatar Worksheet

 

Building your perfect vintage brand & pricing accordingly
  • A deep dive into figuring out what is special about you & your business
  • Defining your branding basics: colors, fonts, copy and tone
  • Why pricing is important to your brand + HOW to price your items to attract the customers that are right for your business

 

 

Setting up your Etsy shop for oodles of success
  • How to set up an Etsy shop from scratch – the right way
  • The lifecycle of a listing + how many items do you need to list – is there such a thing as too many items?
  • Understanding Etsy fees
  • Step By Step Guide To Setting Your Etsy shop Up For Success: so you get cha-chings + 40 free listings for brand new shops

 

My proven strategies that work
  • My TOP strategy that actually works + saves SO MUCH time & everything you need to make it work for YOU <<< total golden nugget here…I don’t share this anywhere else!
  • Why you don’t have to list daily or endlessly to be successful + what to do instead
  • Two other kick-butt strategies for vintage sellers {that DON’T require you to spend hours on social media}

 

Sourcing vintage like a boss
  • What to sell and why
  • How and where to source to make the profit you need to run a successful business + the #1 best place to source vintage for your Etsy shop
  • What to do when you have products to sell that do not fit your Etsy shop brand and/or niche
  • eBook: Five Best Secrets To Score Vintage Stuff 
Optimizing your shop: SEO
  • What is SEO (Search Engine Optimization) & why it’s so important
  • Etsy SEO v. Google SEO
  • Everything you need to know to optimize your shop & items to be found on and off of Etsy + exactly how to do it
  • Etsy SEO Cheat Sheet
  • Comprehensive SEO Checklist + Cheat Sheet
The best way to promote your vintage brand
  • How to best utilize Etsy promoted listings so they work for you
  • Social media…yay or nay…plus the one marketing platform you must have
  • How to set up a website outside of Etsy for super cheap…and why you might want one
  • DIY Promotion Worksheet – a rinse and repeat worksheet to plan all your promotions like a pro
  • Starting A Website Cheat Sheet
Get an email list & why you need one like yesterday
  • Why you need an email list + exactly how to set one up
  • How to get people on your list
  • What to do when you have people on your list & how to take great care of them
  • Starting An Email List Worksheet/ Checklist
Shipping like a pro
  • Best tips for success + how to have an organized process
  • The supplies you’ll need and where to get them
  • The nitty gritty on shipping labels & options
Customers: how to treat them like whoa!
  • Why great customer service begins with your storefront
  • How to master communication
  • Special touches and strategies so good that your customers won’t be able to leave you anything less than a five-star review & will keep coming back for more
  • Swipe Copy: Exactly What To Say And When – pages and pages of everything you need to say in your shop and to your customers- just edit to make it fit your brand and personality and you are good to go!  
Customers: whoa what do I do?
  • What to do when things go south- it happens to all of us
  • The do’s and don’ts of handling customer service issues
  • Real life scenarios – an inside look at actual customer issue scenarios that happened to me – learn from my experiences
  • Customer Issue Fix-It Guide – exactly how to handle almost any situation that could come up – copy and paste responses you can use {edit as needed} + where to go for more specific info to fix the particular problem <<< this guide will save you hours & hours

 

 

Treasure Pyramid- zone detail

You will start in the Brilliance Zone by building a foundation so strong that not even Etsy can break {I dare you to try, Etsy :)}!

Next you will venture into the Operations Zone…mastering everything with ease from SEO to super-hero level strategies!  Sprinkle in some 10-star level customer service and you will be seeing improvements in your results like never before!

Finally, you will be ready for the Cha-ching Zone…because you will have a rock solid foundation and some next-level operations…you will be ready to promote in the best ways to get actual results!  Goodbye crickets, hello extra cha-chings like the bonus cherry on top!

 

the AWESOME bonuses

 

I couldn’t stop there, I had to give you more goodness to rock your sales…

 

how to have amazing photos that stand out: the easy waybONUS #1: HOW TO HAVE AMAZING PHOTOS THAT STAND OUT: THE EASY WAY

  • In this eBook…I take you through my journey to get to the point where my photos stopped sucking…so you can learn from my mistakes
  • Only the very basics are included so you can rock product photos that stand out and bring in the sales…without the overwhelm or expensive equipment
  • I cover how to take and edit your photos with ease

 

 

pinterest goals instructional guidebONUS #2: #Pinterestgoals {for beginners}

  • If you are new on Pinterest or even if you are not new but are looking to get better results with Pinterest, this eBook is for you
  • Walks you through everything you need to know from creating a business account to optimizing your account and making it work for you

 

 

VPU Planner for vintage businessesbONUS #3: Vpu planner

  • A 6-page planner you can print out or use electronically to organize yourself + keep yourself on track every single day, week & month
  • Save time by managing your work-load better, including how to batch your processes

 

 

VPU Students Only Private Facebook Group

bONUS #4: students only private facebook group

  • Community support from other awesome students like you
  • I will also be in the students only Facebook group regularly to answer questions and provide support

 

9 steps to your perfect vintage brand by Traci Hugelmaierlimited time bonus #1: your perfect vintage brand kit {$97 value}

  • With this limited time bonus…learn how to stand out from the crowd + rock your sales with branding
  • If you put all your focus on SEO, you will be overlooking the big picture and will miss out on sales that you could be getting with just a little bit of branding help
  • Includes eBook, video tutorials for using Canva + Canva Tips & Tricks cheat sheet to save you a ton of time designing your brand {and for free}

 

Limited time bonus #2: 30-minute coaching session with Traci {priceless}

  • 30-minute coaching session with Traci…to get the most out of Vintagepreneur University Masterclass + help you figure out how you can be there for your customers through these extra difficult times
  • Can be used anytime within the first 90 days so that you have time to learn and absorb the information and get the direct feedback you need

New: free access to future boot camps

  • VPU Masterclass Students receive a FREE ticket to VPU Boot Camps to get that extra support whenever you feel you need it.
  • VPU Boot Camp is at its beginning planning stages, but I anticipate offering it 1 to 4 times per year based on the success of the pilot.

New: Pop up group coaching sessions

  • Live coaching sessions provide the opportunity for us to connect and for me to help you even further…and I love helping you! 
  • In the coaching sessions, which will take place in the private VPU Masterclass Students Only Facebook group, we will cover topics more in-depth and deep dive to help you with your specific questions and challenges.
  • You will have the opportunity to submit topic ideas and submit your questions ahead of time if you can’t make it live. Replays will be available for VPU Masterclass students.

and now you’ve got three options

 

OPTION #1 – Do nothing…obviously you aren’t a do nothing kind of person {wink}

OPTION #2 – Spend 3-5 years going down the same path that I went on…and hopefully figure it out in the end…I have faith in you…I’m sure you could figure it out…eventually.  Like me though, you will have spent 40 or more hours a week and $1000’s of dollars to end up with something that works…eventually!

OPTION #3 – My favorite…use the VPU Masterclass system to bypass ALL of that…and just spend your time doing EXACTLY what works to get the same or better results!  Don’t waste your precious time and money!  I’ve already done the tripping & falling & all the hard work for you!


What if I need help or have questions?

 

You will always be able to ask questions in the student only private Facebook group that come up as you take this course.

I will be in the Facebook group as well as the rest of the dedicated awesome student community!

If you forget your password or have other technical questions about your account, you can always contact our Operations Manager Anne at service@therusticeye.com- she will be happy to help you!


so how much is enrollment in the vintagepreneur university masterclass system?

 

Most people who start an Etsy shop, don’t make it past their first year.  Because it’s HARD.

Not only are you trying to start a business {hello, most businesses fail within the first five years}, but you have to figure out how to ETSY!

Add on top of that, the knowledge and skill to be able to source & sell vintage stuff that people actually WANT and be PROFITABLE doing so!

VPU Masterclass is a COMPLETE system to bypass the first 3-5 years of trying to do all of that on your own & build a profitable vintage business.  It is worth its cost in vintage GOLD!

VPU Masterclass is a complete PROVEN system + all the support you need along the way…your virtual business coach.  And it should be a minimum of $2000.

Or at the VERY least $1000.  Which is a little crazy when you think about the value and having the tools and blueprint to soar past what most people need 3 to 5 years to learn.  Think about 3 to 5 years of your life, saved…and how much your TIME is worth!

Or if you think about if you follow the plan and do the work, you should be having $1000+ months before you know it!  And it just gets better from there!

You can take advantage of the opportunity to lock in the lowest price that VPU Masterclass will ever be right now.

You can enroll for a one-time payment of $697.

Or choose the payment plan & get started today with just $99!

And yes, you get the whole entire masterclass immediately- no waiting at all.  So you can start your Netflix-style binge or go at your own pace starting TODAY!

Plus you will get lifetime access and unlimited updates FOR ALL OF TIME!  And I have a bunch of updates planned for 2020!

 


MONEY BACK RISK FREE 30 DAY GUARANTEEHow about a guarantee?

 

Yassss, absolutely…I wouldn’t dream of not including a guarantee!  Vintagepreneur University Masterclass comes with a 30-day 100% money back guarantee.  I pride myself on high quality programs that actually work…if you put the work in.  So if you do what I teach, I know good things will happen.  If you don’t, well, you can guess that the results won’t follow.

SO YES, if within 30 days you are unhappy for ANY reason…just email our customer support and you will receive a full refund…no questions asked. I stand behind Vintagepreneur University Masterclass 100%.

I’m ready to next-level my business, Traci

Help me reach my goals selling vintage on Etsy!

One-Time Payment

$697

one-time (save $95!)

Special Introductory Price

  • 11 step-by-step modules
  • All videos, worksheets & downloads
  • 4 amazing bonuses
  • Unlimited support via private Facebook group for VPU students only
  • 2 limited-time bonuses
  • New: free access to future boot camps
  • New: pop-up group coaching sessions
  • Future updates
  • Immediate + lifetime access & login 24/7
  • 30 day 100% money back guarantee
I AM SO IN
Payment Plan

$99

8 payments

Special Introductory Price

  • 11 step-by-step modules
  • All videos, worksheets & downloads
  • 4 amazing bonuses
  • Unlimited support via private Facebook group for VPU students only
  • 2 limited-time bonuses
  • New: free access to future boot camps
  • New: pop-up group coaching sessions
  • Future updates
  • Immediate + lifetime access & login 24/7
  • 30 day 100% money back guarantee
YES PLEASE
ZERO RISK - 30 DAY MONEY BACK GUARANTEE

FAQ

What if I sell something or want to sell something other than vintage on Etsy?

I get this question a lot.  The strategies I teach are specifically tailored to selling vintage on Etsy.

That said, much of the material is relevant to anyone who wants to have a successful business on Etsy.  If you are comfortable knowing that, then this course will still provide an endless amount of value to you!

Do I get access to everything all at once or do I have to wait?

Yes, you get access to everything immediately.  Cool, right?  I would not want you to get frustrated waiting!  You can go at any pace you want once you are in, take your time or Netflix binge-style.  I do recommend you go in order…step by golden step :)!

How long do I get access for?

You get LIFETIME access to the entire contents of the course.

Plus, as I add more content to the course in the future and/or update it, you will automatically have access at no additional cost!  Even if I raise the price of the course for new students.

My customers are always taken care of!

Traci, what is your Etsy shop name?

I totally understand you are curious and want to know who you would be learning from, I would be too!  My shop on Etsy is Rustic Eye.  I have loved every minute of selling on Etsy almost exclusively since 2013 (besides a not so nice customer or two ;))!

Most of my customers are awesome, by the way!!

What if we have two people running our shop- do we both need to purchase Vintagepreneur University Masterclass?

If you are a spouse team or mother and daughter or best friends, I’ve got you covered!  For these situations, I will allow shared access for up to two people who work together on their Etsy shop.

I will also allow access to the VPU student only private Facebook group to both people in the duo.  Please just send a request to let us know and we will make sure you both have access!

Who is this course for? Is it for me?

This course is for you if:

  • You are a new vintage seller on Etsy or haven’t even opened up shop yet
  • You are not a new seller but you are looking for new strategies to next-level your business to be able to grow & scale like never before
  • You want to scale your business in an attainable way that won’t have you burning out before you can reach your goals
  • You don’t want your sole strategy to require listing every day or having 1000’s of listings
  • You want to shave 3-5 years off your learning curve
  • You want to get serious about growing your business so you can finally quit your 9-5, hire a housekeeper, travel more in retirement, or put your kids through college!

This course may not be for you if:

  • You want overnight success and are not willing to put in the necessary work

Can I download the material?

Yes!  I want to make it as easy as possible for you to enjoy the contents of this course.

While you will be able to access everything online, you will also be able to download videos to watch on the plane if need be!

You can also download all the worksheets, planners, bonuses, etc.

Traci what if I buy and want a refund, what's the policy?

I know you will love this course and find it incredibly valuable which is why I’ve included a 30-day 100% money back guarantee.

If you are not happy with this course for any reason, you can get your money back within 30 days- no questions asked, ever!

Just send us an email and we will get you taken care of!

Do you update the course and if so do I get those updates?

Yes and yes!  It’s important to me that this course always contains up to date information.

For example, SEO (Search Engine Optimization) is ever-changing.  I will be updating the course whenever needed and you will always get access to those updates at no additional cost.

Plus, as I add content, you will get those additions for free once you have purchased this course.

P.S. I will be updating very soon to include the changes with Etsy advertising and the Etsy push for free shipping (and the change to the algorithm that resulted).

What if I have questions that come up during the course, how do I get them answered?

You will always be able to ask questions in the student only VPU Facebook group that come up as you take this course.

I will be in the Facebook group as well as the rest of the dedicated awesome course community!

If you forget your password or have other technical questions about your account, you can always contact our Operations Manager Anne at service@therusticeye.com – she will be happy to help you!

Will I receive anything in the mail or is it all online?

You will not receive anything in the mail.

This course is 100% online…saving trees and keeping things super convenient for you!

Access it immediately and 24/7…from your phone, computer or tablet.

All that is required is an internet connection…or download for when you aren’t able to connect (like on a plane).